Great New Tools Shootout 2014!

by: | Jul 31, 2014

NewToolsNN14 Winners

The Great Netroots Tools Shootout has been part of the Netroots Nation conference for the past 5 years, bringing all the newest innovations in progressive technology to the same stage. This year, Netroots, New Media Ventures and Google collaborated to produce the biggest New Tools Shootout yet.

The goal each year is to give the community of progressive tech innovators some inspiration and a deeper understanding of what the strategic landscape looks like. The shootout also highlights the work of these innovators to a broader community of political customers, amplifiers, advisors, and folks who can provide general support.

New this year, there were three categories in which entrants competed: Best Mobile or Facebook Application, Best New Feature or Product, and Best Startup Technology. Each finalist competed for the overall winner award.

40+ startups, products, and mobile applications put their names in the hat and applicants were invited to pitch their ideas or businesses in person at the Shootout. The format was simple, each organization had 3 minutes to present in front of 200+ excited Netrooters who came out to see the latest political technologies. Below are the participants for each category.

Best Mobile or Facebook application:

  • Ready for Hillary: NGP Swipe is a mobile app that has provided Ready for Hillary with the ability to accept contributions at events or on the go by simply swiping a credit card.

  • Organizer: Organizer is focused on building the most powerful and intuitive mobile canvassing system for Democrats and progressives.

  • Michigan Democratic Party (MDP): MDP created an app that helps Michigan Democrats turn out voters to vote during non-presidential elections.

  • Handstack: Handstack is a web & mobile app that makes local collaboration faster and easier for community organizations.

  • iCitizen: iCitizen is a non-partisan civic engagement platform with a mission to make citizen involvement in democracy easier for the individual through sophisticated technology combined with a unique user experience.

Best New Feature or Product:

  • DSPolitical: DSPolitical enables voterfiles to be matched to mobile device profiles and desktop cookies in order to target digital ads to individuals.

  • NationBuilder: NationBuilder’s Social Media Search enables you to list anyone in your database, voterfile or communications center that has engaged with your organization on Twitter or Facebook in a given period of time.

  • ShareProgress: ShareProgress provides easy-to-use tools to help organizations drive more viral actions for their campaigns. By using social media analytics and A/B testing, Facebook and Twitter sharing by your supporters can be turned into powerful recruitment tools to get their friends involved.

  • Long Distance Voter: Conservatives win by limiting access to the polls. Progressives win by increasing voter turnout. Long Distance Voter builds technology to increase voter turnout for citizens who find it increasingly difficult to vote in person due to restrictive voting laws.

  • Sunlight Foundation: Sunlight Foundation built a new tool that allows you to email Congress. The ability to email Congress has always been subject to redirects, form fields and captchas. In partnership with EFF, Sunlight has reengineered those form fields into usable emails- now allowing anyone to email Congress.

  • NGP VAN: NGP VAN presented Social Organizing, which provides clients with the ability to have supporters match Facebook friends to the voter file as they take part in everyday campaign activities like voter identification and persuasion, grassroots fundraising, crowd building, volunteer recruitment, and get-out-the-vote activities.

  • helps organizations monitor what supporters are saying on social media, so you always send the right message to the right person at the right time and maximize response.

Best Startup Technology:

  • Open Supporter Data Interface (OSDI): The Open Supporter Data Interface (OSDI) is a common API being defined by a critical mass of progressive vendors and organizations to allow for data to move easily between systems.

  • Action Network: Is a mission-driven non-profit by and for progressive organizers, with a state of the art online toolset that includes a free petition platform and a full online organizing system.

  • Empower Engine: Empower Engine is a tool that shows campaign data scaled to the local level in a way that is easy to understand. It takes seconds to give everyone access to dozens of maps in their district.

On Saturday afternoon, the last day of the conference, attendees chose their favorite app, product or technology at the New Shootout.

The winners:

  • Action Network won for best overall technology AND best startup technology.

  • The Sunlight Foundation’s OpenCongress won best new feature or product.

  • Organizer won for best mobile or Facebook app.

Congratulations to the winners! We look forward to another awesome New Tools Shootout in 2015.

[ NOTE: New Media Ventures promotes innovation in progressive technology. New Media Ventures is not affiliated with nor does it endorse any political party or any candidate for political office that are the subject of the technology highlighted at the event.]